🍹 Margarita Down Collection

Sun out. Shades on. Margarita in hand.

This collection is made for beach days, boat rides, and breezy nights that turn into unforgettable memories. Featuring laid-back fits and tropical-inspired colors, it’s your go-to gear for chasing sunsets and sipping slow.

🌊 It's OK to be Salty. Margarita Down.

Dustin Spears Signature Series

The Signature Series is pure Dustin Spears — bold designs, fearless attitude, and the kind of Southern grit you can't fake. These pieces carry his name for a reason: they're rooted in country music, real stories, and the road it took to get here.

It’s more than merch. It’s a Journey.

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🏁 Back in ’92 Collection

Back when gas was cheap, graphics were loud, and the dream was big.

The Back in ’92 Collection takes you back to the glory days — retro speed, undeniable spirit, and relentless pursuit of your dreams.

🔥 Start your engines & Take a Journey Back to '92.

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31E Headliners

This is more than a hat — it’s a story.

The 31E Headliners collection features structured caps, classic truckers, beanies, and more — all stamped with the road that raised Dustin Spears and the spirit behind the brand. Built for backroads, front rows, and everything in between, these pieces are made to fit the everyday grind & the spotlight moment.

🛣️ From sun-up to stage lights — Let'em know you're in love with the journey!

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